Color 

Value/Hue/Saturation

 

Value - color’s relative lightness or darkness

Hue - primary / secondary colors - red/orange/yellow/green/blue/indigo/violet

Saturation - subtle/vibrant

 

Monochromatic color scheme: single hue in different values

Analogous color scheme: color sit next to one another on the color wheel

Complementary colors: opposite colors on the color wheel

Split Complementary: colors on either side of the complement

Triadic: colors equally spaced from one another

Tetradic: double complementary 

 

HSV system - hue saturation value

 

Use light and dark variations

Use neutral colors

Wise use of black and white 

60-30-10 rule

Color accessibility

- pair color with text labels 

- mix colors and symbols 

- make links distinct

 

-choose your starting color with the understanding of the brand and audience

-lower the value to create a darker version of the starting color

-lighten

-find neutrals (whites, blacks, and greys)