How visuals influence the user

 

first impression 

how attraction affects perception

Basic design elements: color/typography/whitespace(negative space)

iconic elements: icons/buttons/navigation items - communicate a message to the user

content: why the user is using the application site 

texture and decoration: extra visuals (dividers/patterns/images)

 

cognition

other elements that either distract or help understand the content

association

linking to the other similar apps

design patterns

affect

if something is more aesthetically pleasing, it will be perceived as more usable

 

eliciting trust through visual design

subjectivity, taste, and expectations

changing the interface -> change expectations

Visuals -> matching service

 

Aesthetic Conventions

-Skeuomorphism -> stimulating real world objects (declined)

-Flat Design (depth/detail) (lack of interaction)

-Somewhere in between (semi-falt/flat 2.0)

 

Platform conventions 

HIG - human interface guidelines

Google‘s material design

 

Building a visual language

(design system style guoid)

Airbnb / IBM / Atlassian

 

button: color/typography/iconography